Only 30% of French people trust cosmetics brands. And for good reason! When we buy a cosmetic product, we have very little information about it. Makeup, skincare or even hair care... Very often, we buy cosmetics and apply them to our bodies or our hair every day without even knowing where the ingredients in these products come from, or what they do.

Do you want to know what your cosmetics are made of, too? Today, LAO explains how total transparency from brands is possible, thanks to blockchain technology.

Why trace cosmetic ingredients?

Some cosmetic products, shampoos included, are very complex to make. Certain ingredients, such as cleansing agents like glucosides, are essential to making an effective shampoo.

Unfortunately, these ingredients are not produced in France, because the country lacks a chemical industry.

Making products in France is already great progress, but in many cases, not all of the ingredients, or even none of them, come from France. That is why it is important to be transparent and to go beyond Made in France by tracing the origin of each ingredient, so that we know everything about our cosmetics.

The goal: to understand the impact of cosmetic products on the environment and to raise awareness among as many people as possible.

Even if we aren't perfect, we adapt in order to improve, and that's already something!

What is blockchain?

Blockchain is a technology for storing and transmitting information. It guarantees the security of that information, which cannot be altered.

It therefore lets you know whether the products you buy really come from the brand or whether they are counterfeits.

By adopting this technology, brands can give you access to all the information on how their products and ingredients are made, and even to what goes on behind the scenes at the brand! The idea is to create a fun space!

LAO and blockchain: total traceability of cosmetic ingredients

LAO's watchword: authenticity. That is why in May 2022 we adopted blockchain. How? It's simple: with a QR code to scan on every product. Why? So that you know everything about the ingredients and how the products are made, from seed to bottle.

To do this, LAO chose to partner with SORGA Technology, which has implemented a low-energy-consumption blockchain system, meaning one with a smaller impact on the environment.

Intrigued? Grab your shampoo bottle! You'll find a small QR code on it, like the one LAO shows above.

Simply scan this QR code with your phone (no need to explain how, you know the drill!). You'll discover all the information about the ingredients in your shampoo, where they come from and what they mean.

But that's not all! For total transparency, by scanning the bottle you'll also find out exactly where in France the products are made, and by whom. Whether it's Samuel and Flora, our partners who grow organic nettle, or Nathalie, the excellent formulator of LAO products.

To find out everything about Transparency by LAO, follow @lao.care on Instagram! 🌿