Only 30% of French people trust cosmetic brands. And for good reason! When we buy a cosmetic product, we have little information about it. Makeup, skincare, or even hair care... We often buy cosmetics and apply them to our bodies or hair every day without even knowing where the ingredients in these products come from or their purpose.

Do you also want to know what your cosmetics are made of? Today, LAO explains how complete transparency from brands is possible, thanks to blockchain technology.

Why trace cosmetic ingredients?

Some cosmetic products, including shampoos, are very complex to manufacture. Certain ingredients, such as cleansing agents like glucosides, are essential to the production of an effective shampoo.

Unfortunately, these are ingredients that are not produced in France, due to the lack of chemical industry.

Manufacturing in France is already a significant step forward, but in many cases, not all ingredients, or even any, are sourced from France. This is why it's important to be transparent and go beyond "Made in France" by tracing the origin of each ingredient, so that we know everything about our cosmetics.

The objective: to understand the impact of cosmetic products on the environment and to raise awareness among as many people as possible.

Even if we are not perfect, we adapt to improve and that's already something!

What is blockchain?

Blockchain is a technology that allows information to be stored and transmitted. Blockchain technology guarantees the security of information, which cannot be altered.

It therefore allows you to know if the products you buy are actually from the brand, or if they are counterfeits.

By adopting this technology, brands can give you access to all the information on the manufacturing process of products and ingredients, as well as behind-the-scenes information about the brand! The idea is to create a fun space!

LAO and blockchain: total traceability of cosmetic ingredients

LAO's motto: authenticity. That's why, in May 2022, we're adopting blockchain. How? It's simple: via a QR code to scan on each product. Why? So you know everything about the ingredients and manufacturing process, from seed to bottle.

To do this, LAO has chosen to partner with SORGA Technology , which has implemented a low-consumption blockchain system, i.e. with a lower impact on the environment.

Curious? Grab your shampoo bottle! Inside, you'll find a small QR code, like LAO shows above.

Simply scan this QR code with your phone (no need to explain how to do it, you know how!). You'll discover all the information about the ingredients in your shampoo, their origin, and their meaning.

But that's not all! For complete transparency, by scanning the bottle, you'll also know exactly where in France the products are made and by whom. Whether it's Samuel and Flora, our organic nettle-producing partners, or Nathalie, the excellent formulator of LAO products.

To learn all about La Transparence by LAO, follow @lao.care on Instagram ! 🌿