+8 out of 10 French people have hair problems.
Thanks to our knowledge and understanding of the biochemical mechanisms that govern your hair fiber, we have been able to develop innovative technologies that repair or prevent damage to your hair.
3 MISCONCEPTIONS ABOUT HAIR
Despite advances in cosmetic science, the structure and real needs of hair remain largely misunderstood.
“HAIR TAKES IN MOISTURE”
THAT'S FALSE!
Unlike skin, hair is “dead” matter: its cells do not regenerate. Applying aloe vera or products said to add moisture, which work well on skin, does not have the same effect on hair.
A hair is a rod of keratin, a protein. It doesn't respond to water- or oil-based treatments: these only coat the hair fiber, giving a shiny or soft effect, but they don't act on its structure in depth.
To improve the strength of the hair and fortify it lastingly, you have to give it… protein! That's precisely what we do with our INTENSE PROTEIN BONDING Bond Repair Treatment, which strengthens hair from the inside.
“YOU ABSOLUTELY MUST SPACE OUT YOUR WASHES”
THAT'S FALSE!
Many people think that washing your hair too often makes it get oily faster. That's a misconception!
In reality, spacing out washes excessively lets sebum build up on the scalp. This sebum, combined with pollution, UV rays and the microorganisms naturally present on the skin, can oxidize and become acidic. The result: an irritated scalp, itching, oily dandruff, and hair weakened from the root.
Just as you cleanse the skin of your face, it's essential to keep your scalp clean so it stays healthy. As long as you use a gentle, suitable shampoo, washing your hair regularly is not only beneficial but recommended. LAO Care shampoos are suited to frequent use while leaving hair light from the root. The best seller? The Purifying Shampoo!
DAMAGED HAIR CANNOT BE REPAIRED
THAT'S FALSE
For a long time, people believed that damaged hair could never be repaired. In reality, it simply isn't repaired the same way skin is.
While a surface treatment just coats the fiber, certain technologies make it possible to act from the inside.
Thanks to our patented PEPTICARE® active, we create a biochemical reaction with the structural bonds of keratin, the protein that makes up hair. The result: hair is strengthened from the inside and regains body, softness and hold. That's exactly what you get with our INTENSE PROTEIN BONDING Bond Repair Treatment.
THE SCIENCE OF HAIR
UNDERSTANDING HAIR
Understanding hair begins with distinguishing between two realities: the scalp, a living and essential system, and the hair itself, a dead but biochemically active material. It is this distinction that changes everything.
THE KEY IS SEPARATING HAIR FROM SCALP: TWO NEEDS, TWO TREATMENTS.
The scalp is living skin: it breathes, renews itself and creates the environment that determines the health of the hair. The hair, on the other hand, is a rod of keratin: it takes in neither nutrients nor moisture, but it can be protected and regenerated.
THE KEY TO YOUR HAIR'S BEAUTY
A healthy scalp and protected or regenerated lengths are the beauty secret to the most beautiful hair.
BALANCE
The scalp thanks to ultra-gentle shampoos concentrated in active ingredients such as hydrosols to treat all types of problems and strengthen the hair from the roots.
PROTECT
Protects hair from oxidation caused by UVA rays and pollution, thanks to the hemp-based LUMINACARE® active ingredient present in the entire DAILY PROTECT range.
REGENERATE
Deep hair care thanks to the Bond Repair Treatment, which acts on the disulfide bonds responsible for the strength and resilience of the hair fiber. PEPTICARE® active ingredient based on camelina, patent pending.
At LAO Care, we develop cleansing treatments that respect and restore the balance of the scalp, and fiber treatments that protect and prolong the life of the hair, even against chemical or heat damage.
It's this duality – between a living scalp and a fiber to protect – that guides each of our treatments. It's the starting point. The one that changes everything.
Advice from the founder
Your first steps toward understanding your hair's unique language
OUR FIRST PATENT, FILED IN 2021 AND OBTAINED IN 2024
The patented LUMINACARE® active
Day after day, your hair's protein capital dwindles: it becomes dull, gets split ends and breaks.
UV rays and pollution oxidize the hair fiber and speed up this process.
Thanks to the LUMINACARE® active, patented by LAO Care since 2021, protect your hair from UVA rays, pollution and fine particles from the very first washes.
+50% antioxidant protection.
THE KEY TO BEAUTY: PROTECT THE HAIR
Each product in the LAO Care daily range incorporates the LUMINACARE® active ingredient based on hemp protein, a plant that is as virtuous as it is protective.
OUR SECOND PATENT, FILED IN 2024
The patented PEPTICARE® active
Hair is a keratin shaft. When bleached, straightened, curled or heated, it weakens from the inside out by losing its disulfide bonds, becoming more fragile and brittle.
This observation led to the creation of PEPTICARE®, a 100% natural active ingredient derived from camelina protein. It regenerates the broken disulfide bonds of keratin through a unique biochemical reaction at the heart of the hair.
- +73% of keratin disulfide bonds regenerated*
- 51% of hair is stronger**
- 24% additional breakage resistance **
*Instrumental test on strands of bleached hair then washed with the Complete Bond Repair Treatment
**Instrumental test on strands of hair subjected to heat then washed with the Complete Bond Repair Treatment
RESULTS PROVEN BY SCIENCE
It is with the help of biotechnology and chemistry engineers that LAO Care has achieved the impossible: regenerating damaged hair at its core thanks to a 100% natural-origin active ingredient integrated into the formulation of 3 complementary products to be used as a treatment.
DIVE INTO THE UNIQUE LANGUAGE OF YOUR HAIR
Every head of hair is unique and deserves personalized attention. Our hair diagnostic draws on LAO Care's expertise to give you the ideal routine and targeted advice for healthy hair.