1. THANK YOU

How else to start?

Our launch campaign ended this Friday, and thanks to your support and commitment to more natural, local and responsible cosmetics , we have gradually achieved our objectives.

In total, 913 shampoos were pre-ordered : this result allows us to begin the first production!

So we wanted to thank you, our contributors. You allowed us to bring LAO to life, to realize an entrepreneurial idea that aimed to shake up natural cosmetics with simple, healthy, and responsible products.

Launching LAO took us through many emotions, but we enjoyed every moment. This milestone allowed us to confirm your interest in our approach and the significant demand for natural, French hair care products !

Thanks to you, we have made this crazy bet and now we can assure you that our 100% natural shampoos will be available for sale from February, at hairdressers, pharmacies and organic stores in your region.

Again, a big THANK YOU!

2. WE DON'T STOP THERE

Now that the Ulule campaign is over, what will happen until February?

Of course, we couldn't let you wait until February without being able to order natural shampoos . Some of you may have missed our first month of launch, so we thought of you.

Pre-orders are still open! For those of you who haven't had time to order our shampoos, don't panic—you can still pre-order!

As you may have already noticed, for those who follow our blog regularly, the site has changed its appearance a little. You can now pre-order our shampoos directly on our site.

The first deliveries will take place in early February, a great way to kick off 2021 in style. And while the holidays will be well underway by then, there's no reason not to make it a great, slightly belated Christmas gift .

3. LITTLE SURPRISE

This launch campaign also allows the LAO adventure to develop, grow, and expand its range. We are very happy to announce that we are starting the formulation of new LAO products ! These are of course hair products, always so natural and French . These have been requested and re-requested many times, so we are sure you will like them.

To participate in this new development, we strongly recommend that you follow us on social media, if you don't already! This way, you'll be informed daily of our latest news and, above all, you'll be able to discover each of our new releases in advance.

For now, we can't tell you much more. As you know, at LAO we're pretty good at teasing! And we're no exception this time either. But we're really looking forward to showing you all this, to developing our ranges based on what you need . And above all, to growing our brand with you, and for you.

We have lots of ideas in our heads, just waiting to be put into practice, and we are happy to see that you like them and that you support us in our approach!

4. SHORT CHRONOLOGICAL SUMMARY

In June 2019, Lisa, the founder, participated in the Nantes Start-up Weekend, pitched her project "to create a truly responsible, local shampoo while bringing pleasure and desire", she won the competition!

Once the startup weekend was over, the excitement grew tenfold and it was no longer just a simple idea but a real response to a real demand.

Then came long months of research and creation, accompanied by your opinions.

On September 29, 2020, we finally launched pre-orders for our 100% natural shampoos ! The adventure was finally coming to life, the project was concrete.

On October 30th, one month later, our launch campaign ends. And now, you can pre-order the shampoos directly on our website.

Until the end of the year, we will be busy ordering raw materials and bottles, preparing the production of your natural shampoos ... and their long-awaited shipment.

In February 2021, you will receive your shampoos , and we will finally be able to have your feedback!