After just under two years of work and research, we are proud to announce that the official launch of our first two cleansing treatments will take place on May 3 .

More and more of you are joining the LAO adventure, and every day we receive many messages of encouragement from you. This has helped us greatly in both good and bad times.

Through this article, we would like to show you the entire journey of the LAO adventure, from the creation to the distribution of our products.

The creation of our natural hair washes

“The alliance of science and nature for simple and effective shampoos”: this is the LAO promise.

The adventure began in 2019 when Lisa Schino, the founder, attempted to switch to natural hair care. She then began to take an interest in the compositions of the hair care products she uses every day. From then on, she made a simple observation: so-called chemical products have a real impact on the environment but also on the quality of her hair, while so-called natural products are questioned by consumers for their effectiveness and sensoriality .

Lisa devotes herself to revealing men's and women's natural hair. She designs natural products that combine effectiveness, sensoriality, and transparency, which can be purchased with confidence.

At the heart of the design of cleansing care products, one objective: effectiveness . Thus, LAO reveals its expertise in the field of natural hair by offering a first range of patented cleansing care products . It was at the beginning of 2021 that LAO filed its first patent which highlights the protective effect of cleansing care products. An independent laboratory attests to their anti-pollution, anti-UVA and anti-oxidant effects.

We've done extensive research to find natural solutions for all hair types. Whether you have straight, curly, dry, or oily hair, we've developed two effective cleansing treatments to best meet your needs and expectations.

Finally, LAO also has a particular commitment to the traceability and French origin of its products . The brand works every day with local and organic producers. Today, we are very happy to be able to offer you cleansing care products with active ingredients of French origin, good for you and good for our planet .

Production

Chapter 1: The Pilot

To coordinate the pilot production of LAO cleansing products, founder Lisa traveled to the heart of the Pays de la Loire region, where the factory is located, at the end of January 2021. This very first production run of two small vats made it possible to ensure the formula would hold up on a larger scale.

Chapter 2: Production

Following the pilot, the factory was able to begin assembling the main tanks. In mid-February, we learned that production had encountered a problem. With much more fear than harm, we managed to recover the two tanks , which are now fully compliant with your expectations after a battery of bacteriological and organoleptic tests.

The packaging into aluminum bottles was able to take place at the beginning of April and went smoothly.

These many adventures have often given us a hard time, but today we are delighted to be able to officially launch the sale of our cleansing care products in good and due form. Of course, a first production run is never easy, but today, we can say, the reward is all the greater.

Chapter 3: Shipments

After undergoing a final series of post-packaging bacteriological and organoleptic tests , the cleansing products were entrusted to our logistician based in Franche Comté who prepares and sends each of your cleansing products.

A strong presence on social networks to be closer to you

More and more of you are joining and supporting the LAO adventure on social media. A big thank you!

For several weeks, the entire LAO team has been focusing on optimal communication to be as close as possible to you.

LAO recently released its first TikToks: a new way for us to communicate, with the aim of sharing our entrepreneurial adventure with you by giving you a behind-the-scenes look at the brand in a fun way. To our surprise, our TikTok community is growing, with over 8,000 followers today.

Seeing the success of our videos, we are even more motivated to create content, share tips and show you the evolution of LAO. Between photo shoots , the preparation of the launch campaign , we are preparing many surprises for you on all our social networks so get ready!

Indeed, we continue to share the LAO adventure with you on all of our social networks: Instagram , Facebook , TikTok , Pinterest and LinkedIn . Each of these social networks allows us to communicate on a particular aspect of the LAO adventure.

“Having a good product is essential, but if no one knows about it, all the effort is for nothing.” Lisa

The beginning of a great adventure

Every day, we're getting closer to you. We're contacted by many organic stores, hairdressers, and pharmacies about distributing our cleansing products. To help us get closer to you, feel free to share with us the places where you'd like to see our products!

Becoming easily accessible is one of our primary objectives in order to be able to set up our deposit system and make your daily life easier.

The LAO adventure is just beginning. Every day, you're at the heart of designing LAO's next products by sharing countless ideas with us. Our next goal? To offer you a complete range to care for your hair naturally. What if we were already working on the future of LAO? 🤫