After just under two years of work and research, we are proud to announce that the official launch of our first two hair cleansers will take place on May 3.

More and more of you are joining the LAO adventure, and every day we receive lots of encouraging messages from you. It has helped us a great deal, in the good times and the not-so-good ones.

With this article, we want to take you along the whole LAO journey, from the creation of our products to their distribution.

Creating our natural hair cleansers

“Science and nature joining forces for simple, effective shampoos”: that is the LAO promise.

The adventure began in 2019, when Lisa Schino, the founder, tried switching to natural products for her hair. She started looking closely at the ingredients of the hair care products she used every day. From there, she made a simple observation: so-called chemical products have a real impact on the environment as well as on the quality of her hair, while so-called natural products are questioned by consumers for their effectiveness and sensory experience.

So Lisa set out to reveal men's and women's hair in its natural state. She creates natural products that combine effectiveness, sensory pleasure and transparency, products you can buy with your eyes closed.

At the heart of designing our hair cleansers, one goal: effectiveness. That is how LAO shows its expertise in natural hair care, with a first range of patented hair cleansers. In early 2021, LAO filed its first patent, which highlights the protective effect of the cleansers. An independent laboratory has attested to an anti-pollution, anti-UVA and antioxidant effect.

We did a lot of research to find natural solutions for every hair type. Whether your hair is straight, curly, dry or tends to get oily, we developed two effective hair cleansers to meet as many of your needs and expectations as possible.

Finally, LAO is also deeply committed to the traceability and French origin of its products. The brand works every day with local, organic producers. We are now very happy to offer you hair cleansers made with active ingredients of French origin, good for you and good for our planet.

Production

Chapter 1: the pilot

To oversee the pilot production of the LAO hair cleansers, Lisa, the founder, traveled at the very end of January 2021 to the heart of the Pays de la Loire, where the factory is located. This very first production of two small vats made it possible to check that the formula held up on a larger scale.

Chapter 2: production

After the pilot, the factory was able to start assembling the main vats. In mid-February, we learned that production had run into a problem. With far more fright than harm, we managed to recover both vats, which are now fully up to your expectations after a battery of bacteriological and organoleptic tests.

Filling the aluminum bottles took place in early April and went off without a hitch.

These many ups and downs have often given us a hard time, but today we are delighted to officially launch the sale of our hair cleansers. A first production is never easy, but we can say it now: the reward is all the sweeter.

Chapter 3: shipping

After a final series of post-packaging bacteriological and organoleptic tests, the hair cleansers were handed over to our logistics partner based in Franche Comté, who prepares and ships every one of your orders.

A strong presence on social media to stay close to you

More and more of you are joining and supporting the LAO adventure on social media. A huge thank you!

For several weeks now, the whole LAO team has been working on how to communicate best, so we can be as close to you as possible.

Recently, LAO posted its first TikToks: a new way for us to communicate, with the aim of sharing our entrepreneurial adventure with you and showing you behind the scenes of the brand in a fun way. To our great surprise, our TikTok community keeps growing, with more than 8,000 followers today.

Seeing how well our videos are doing, we are even more motivated to create content, share tips and show you how LAO is evolving. Between the photo shoots and the preparation of the launch campaign, we have plenty of surprises in store for you across all our social media, so get ready!

We keep sharing the LAO adventure with you on all of our social media: Instagram, Facebook, TikTok, Pinterest and LinkedIn. Each of these platforms lets us talk about a particular side of the LAO adventure.

“ Having a good product is essential, but if nobody knows about it, all the effort is wasted.” Lisa

The start of a great adventure

Every day, we get a little closer to where you live. Many organic stores, hairdressers and pharmacies are getting in touch with us to carry our hair cleansers. To keep getting closer to you, feel free to tell us where you would like to see our products!

Becoming easy to find is one of our key goals, so that we can set up our deposit system and make your daily life easier.

The LAO adventure is only just beginning. Every day, you are at the heart of designing the next LAO products by sending us so many ideas. Our next goal? To offer you a complete range to care for your hair naturally. And what if we were already working on the future of LAO? 🤫