LAO Care is a French natural hair care brand, designed to reveal the natural beauty of hair. Carefully formulated products, an engaged community, a strong brand identity: everything is designed with rigor and transparency.

In a small team, every team member has a key role and a direct impact. We are looking for someone autonomous and results-driven, who enjoys moving several projects forward at once.

Your responsibilities

E-commerce and activation

• Updating and optimizing the website: banners, pop-ups, editorial adjustments
• Managing marketing emails, newsletters and automations (email, SMS and WhatsApp flows)
• Running the LAO Care loyalty program
• Coordinating influencer, KOL and press campaigns
• Collaborations with partner brands (contests, gift with purchase)
• Tracking performance through weekly, monthly and post-campaign reporting

Growth and paid media

• Managing and optimizing ad accounts with an external media buyer: Google Ads, Meta Ads (later: TikTok Ads, Pinterest Ads)
• Publishing ad creatives across all platforms
• Briefing creative providers (graphic designers, motion designers, UGC creators)
• Analyzing performance and making continuous adjustments: targeting, bids, budgets

Content and community

• Overseeing content creation with external providers (UGC creators, influencers, photographers, hairstylists) and the Community Manager
• Managing photo and video shoots
• Engaging the community and maintaining the bond with our customers through the Community Manager
• Steering the editorial and marketing calendar around the key moments of the year, from a strategic standpoint

What we are looking for

• 3 to 5 years of experience in e-commerce and/or digital marketing
• Experience in DTC or in a lifestyle, beauty or cosmetics brand
• Mastery of advertising platforms: Meta Ads, Google Ads, TikTok Ads, Pinterest Ads
• Comfortable with emailing and automation tools (Klaviyo or equivalent)
• Product sensibility and a taste for clean beauty
• Autonomous, rigorous, able to prioritize and handle several projects in parallel
• Good written communication; editorial sensibility appreciated

What we offer

• Permanent contract (CDI), executive status
• Partial remote work and offices in Paris 16th, based in France
• Salary: €42,000 to €50,000 gross per year depending on profile and experience
• Real responsibilities from day one, direct impact on the brand