WELCOME TO THE LAO CARE TRAINING SPACE
At LAO Care, our mission goes far beyond hair care.
We want to educate, enlighten, transform.
✨ On the customer side: we help them better understand their scalp, their real needs, and the products that are truly right for them. No more generic routines, make way for knowledge and personalization.
💛 On the partner side (hairdressers, pharmacists, shops): we support them in mastering the LAO Care universe, our products, our active ingredients… but also in becoming hair experts. Because good advice changes everything.
To that end, we've created dedicated training modules, designed to boost their knowledge — and their sales.
Goal: to make every partner an informed ambassador of the brand.
MODULE 1 - INTRODUCTION TO LAO CARE
4 fun, animated training modules that will help you better understand how LAO Care was born, the story of its founder Lisa Schino, what sets LAO Care apart from other hair care cosmetics brands, and finally the brand's values.
MODULE 2 - THE SCIENCE OF HAIR ACCORDING TO LAO CARE
Lisa studied hair with a passion to formulate exceptional care products, where science meets the best of nature. Discover in 3 video modules the secrets of our 100% natural active ingredients, chosen with rigor and driven by a deeply respectful vision of hair
MODULE 3 - DEFINING HAIR & SCALP
In the world of hair, misconceptions abound. Between marketing myths and false promises, it's hard to separate fact from fiction. At LAO Care, we take the opposite stance. Our mission: to deconstruct beliefs and shed light on the real needs of hair and scalp. In these 4 training modules, Lisa redefines the fundamentals of hair biology.
MODULE 4 - Giving great advice & building customer loyalty
Module 4 lays the foundations of customer advice and loyalty. Across five videos, Lisa answers common objections and gives the keys to reassure, convince and build buy-in. Learn to match each product with the right application technique — to pass on the right habits and strengthen customer trust.