Going natural has many benefits. Good for your hair health and better for the environment, revealing your natural hair is an essential step in your beauty routine.
In this article, LAO gives you 3 good reasons to switch to natural cosmetics.
A healthier composition
Many controversial ingredients are still used in cosmetics. Silicones, sulfates and endocrine disruptors affect the health of your hair.
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Silicones give your hair a false impression of softness. In the long run, they suffocate the hair fiber and weigh it down.
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Sulfates are cleansing and foaming agents. In excessive doses, they become aggressive, damage the scalp and dry out the hair.
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Some parabens used as preservatives are suspected of being endocrine disruptors. They have consequences for our health and can cause allergies.
To restore the true nature of your hair, it is best to avoid these ingredients and opt for natural formulas, which are gentler on your hair.
To begin your transition to natural, you can do a clarifying treatment with baking soda or with clay to deeply cleanse your hair and remove excess absorbed product.
Caution: clarifying is not recommended for sensitive scalps because the pH of baking soda is very acidic.
Protecting the environment
Choosing natural and organic cosmetics allow for a more controlled impact on the environment. Indeed, organic farming guarantees that no chemical fertilizers or additives are used, follows a charter that aims to respect the environment and uses resources sustainably.
The Ecocert and Cosmebio certifications should therefore be taken into account when choosing your cosmetic products.

Having a low environmental impact also depends on the origin of the ingredients. Choosing local ingredients is a good way to reduce carbon impact and promote Made in France. That is why we work with local producers. In our cleansing products you will find nettle, hand-picked in the eastern Pyrenees, and hemp, grown in Alsace.
Effective products
There are a multitude of natural and effective ingredients. Vegetable oils such as sweet almond oil, olive oil or broccoli oil have many virtues. The same goes for hydrosols, which suit all hair and scalp types.
Having effective ingredients, present in generous amounts, makes it possible to reduce the number of ingredients in the final product. It is better to focus on quality rather than quantity!
To find out how to choose your natural cleansing product, click here!
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