What is hemp protein?
Hemp seeds are very rich in protein, vitamins and minerals such as iron and magnesium. With a concentration of between 50% and 65% protein , hemp protein is widely used in food for its benefits for the body, for digestion and its nutritional value. This makes hemp protein a very rich protein full of virtues.
Hemp oil is highly prized in cosmetics. However, no one was using hemp protein, so we did!
Hemp protein, to protect your hair
To begin formulating LAO cleansing treatments, we searched all over France for ingredients whose effectiveness is scientifically proven. We came across hemp protein somewhat by chance. And we had this intuition that its protein quality could provide an additional dose of care and protection to the hair , because the latter is itself composed of more than 95% of a protein: keratin.And we were right! After testing with an independent laboratory, we were able to prove that the protein incorporated into our cleansing treatments protects your hair from pollution, oxidation, fine particles, and UVA rays.
Then we filed our first patent on the use of protein in our cleansing care, which strengthens LAO's position as a natural expert.
Hemp protein, a local, responsible and effective active ingredient
Hemp is easily used in organic farming and is very environmentally friendly . The crops do not require irrigation and are drought-resistant, making production easier. Hemp also has a strong weed-killing effect. Therefore, there is no need to add pesticides, herbicides, or fungicides. It is a very healthy crop .
What's more, we didn't have to go far to find them since they come from Alsace, just like us!
Sources:
https://fr.wikipedia.org/wiki/Chanvre
https://www.youtube.com/watch?v=kkqldRl0zqo&ab_channel=Brut
https://chanvreel.fr/i/super-aliment
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