What is crowdfunding?

You may know it as " crowdfunding ." Participatory financing allows you to finance a project such as the creation of a brand, product, or association. It can supplement a personal contribution, a loan, a borrowing, or a microcredit.

This approach involves calling on contributors, often individuals, who will support a project.

Who is it for?

Crowdfunding is aimed at two types of profiles.

• To those with new (or not) projects on a market , who wish to develop the visibility of their company or their new product
• For those who need funds to finance their launch or production.
  

What's in it for contributors?

Contributors receive one or more benefits in exchange for their investment.

First, it can be a "financial" reward . Products launched through crowdfunding are generally offered at a reduced price. Once the campaign ends, the final price is applied. It is therefore a technique to benefit from a product at a more attractive price.

Second, the contributor can receive a "personal" reward , a certain recognition. He contributes to launching a brand; it is thanks to his investment, among other things, that the project can develop. Thus, the contributor feels he belongs to the brand, he knows that he is useful and necessary for the project leader.

Our version of crowdfunding

The decision to launch our launch campaign through a crowdfunding platform was one that quickly came to us.

Why did we choose to use it?

We chose to use a crowdfunding system for two reasons :

• The financing of our ^first production on the one hand: our products require two types of production, the bottles and the shampoo , which require a significant investment. On the other hand, it is a way for us to control our production by adapting it to demand and thus persevere in our eco-responsible approach by avoiding overproduction.

Discover our products:

• Developing our community. LAO is a very young startup , and we're committed to developing our community around this project—and more than that, to building an engaged community. It's also a way to promote our products and our brand.

Ulule

On the online platform, "contributors" have access to descriptions of several projects, and can then choose to support some of them by offering a financial contribution.

Ulule is a crowdfunding platform created 10 years ago that connects project leaders and potential contributors.

In exchange for this offer, Ulule receives a commission of 5 to 8% depending on the payment method.

Why did we choose this crowdfunding platform?

We chose to use Ulule because it fits our identity. It specializes in green and socially responsible projects. Recently, Ulule, in collaboration with BNP Paribas, launched a campaign to support entrepreneurs whose products offered solutions to the current health crisis. This is also a way to support projects with a sustainable focus .

Some projects to follow on Ulule right now

Joune : the snack that boosts your body and brain. It's a 100% natural food brand specializing in snacks (spread, butter, and Sacha seeds, etc.)

Ankore : The clothing that cleans the ocean. This brand specializes in plastic recycling. Each Ankore garment means 20 fewer plastic bottles in the ocean.

Glouglou : the first water bottle holder. To make water bottles more widely available, they created a shoulder-mounted water bottle holder that's eco-friendly and made in France at an ESAT (Educational Support Facility) in the 93 department.

Krème : the first preservative-free cream. The brand currently offers three products: a cleanser, a cream, and an oil, all 100% French, which help strengthen the skin's defenses.

Conclusion

In summary, crowdfunding has a number of advantages, both for project leaders like us and for contributors like you. We are happy to have chosen the Ulule platform for the launch of our first two 100% natural shampoos . And we hope to see you on our page , if you haven't been there yet!

Sources

https://les-aides.fr/zoom/bJ5l/le-financement-participatif-quel-interet-pour-un-projet-d-entreprise.html

https://support.ulule.com/hc/fr-fr/articles/211812409-Quelle-est-la-commission-d-Ulule

https://fr.ulule.com/channels/actforimpact