Why summer is a risky season for your hair

Summer aggressions: UV, sea salt, chlorine

Summer is a sensory season... but also unforgiving for your locks. Under UV rays, keratin proteins oxidize, cuticles open, and hair fibers become fragile. Add to that sea salt: it makes hair lose its natural shine and luster. And the chlorine in swimming pools weakens the hair's disulfide bonds.

The result? A rough, brittle, dull and difficult to style fiber .

The consequences on the hair fiber

The damage isn't just cosmetic. Repeated unprotected sun exposure can cause profound changes to hair structure. Disulfide bonds become fragile and break , scales open, and hair becomes vulnerable to breakage. Even the most defined curls lose their bounce.

Bad ideas to avoid in summer

Vegetable oils under the sun? Bad idea: they can cook your hair. Rinsing with clean water only? Not enough to neutralize salt and chlorine. Silicone-based treatments? They temporarily mask the damage without truly repairing it. What's needed is a deep, natural, and regenerative action .

LAO Care Regenerating Treatment: your natural shield for summer

A 100% natural patented active ingredient: PEPTICARE®

The result of two years of research, PEPTICARE® is the first patented natural active ingredient capable of regenerating up to 73% of broken disulfide bonds in hair from the first application . Unlike oils or silicones, it acts at the heart of the fiber, where summer aggressions hit hardest.

Three complementary treatments for deep regeneration

• Regenerating Shampoo (organic rose hydrosol and PEPTICARE®): purifies, frees and prepares the fiber.
• The Regenerating Mask (organic hazelnut oil and PEPTICARE®): intensely regenerates, strengthens resistance to breakage, makes hair soft, shiny and supple.
• Regenerating Hair Cream (organic hazelnut oil, ceramides and PEPTICARE®): daily, no-rinse treatment for continuous hair protection.

Visible results from the first application

Instrumental tests on damaged wicks have demonstrated:

• 73% regeneration of capillary bonds
• 51% more resistance to breakage
• 24% elasticity restored

A real hair reset, even for bleached, textured or sensitized hair.

Experience a Daring Summer with LAO

How to integrate the Regenerating Treatment into your summer routine

• Before exposure : to prepare your hair for your summer getaways and anticipate damage.
• After each swim : rinse your hair with clean water, then apply the Regenerating Mask to towel-dried hair to regenerate the fiber at its core.
• Every week : carry out your complete Regenerating Treatment double shampoo + mask to regenerate the hair fiber and strengthen the hair structure + cream to provide a final dose of protein to the fiber.

A month of treatment is enough to permanently revitalize your hair, whatever its texture.

Free your hair, dare to go to the sea, live summer to the fullest

With the INTENSE PROTEIN BONDING Regenerating Treatment , you no longer have to choose between pleasure and protection. You can swim, sunbathe, travel... your hair stays healthy, shiny, and strong. Summer becomes a playground, not a place of compromise.

Every hair is unique. To take the best possible care of yours, get your LAO hair diagnosis and get a 100% personalized routine!

MAKE THE DIAGNOSIS

FAQ – Frequently Asked Questions

1. Does the sun really damage hair?

Yes. UV rays damage keratin, which weakens the hair structure and makes it more brittle.

2. Do salt and chlorine cause damage?

Yes. Salt absorbs natural sebum, while chlorine weakens proteins. Together, they deeply damage the fiber.

3. Can damaged hair be regenerated?

With LAO's PEPTICARE® technology, yes. It deeply regenerates broken bonds.

4. What hair care should I take to the beach?

The Regenerating Cream is ideal: no rinsing, light and protective against the sun, wind and salt.

5. What hair routine for summer?

A complete Regenerating Treatment: Regenerating Shampoo, Regenerating Mask and Protective Hair Cream for daily use.