On the eve of the official launch of our two natural shampoos for pre-order, our team wanted to share with you 7 good reasons to choose LAO !

Beyond a shampoo

Much more than a natural shampoo, LAO aims to become the symbol of more responsible and local cosmetics .

The conventional and natural cosmetics sector is seriously lacking in transparency towards consumers who face greenwashing on a daily basis.

Wanting to launch the movement towards more ethical cosmetics , LAO has decided to look at its entire value chain to understand the origin, quality and effectiveness of each element that makes up our 100% natural shampoos and select the best ingredients for you and for the planet.

From the very beginning, we've shared with you every step of our brand's creation, from laboratory research and ingredients to the selection of the bottle. These are two natural shampoos formulated with you and for you! In fact, we used the answers to our numerous questionnaires to create the perfect shampoo that will meet everyone's needs!

• French shampoos

Beyond French manufacturing (in the Pays de la Loire), we have worked across the entire value chain so that as many ingredients as possible come from France . Thus, in our two 100% natural shampoos you will find organic hemp from Alsace, organic lemon balm and nettle from the southwest. In addition, the formula was created in France in La Rochelle! And our active ingredients are not the only ingredients of French origin ! Do not hesitate to consult our product pages for details of the countries of origin.

We have chosen to work directly with our local producers to ensure they receive better remuneration and with two French ESATs (establishment and service for assistance through work) to promote the professional integration of people with disabilities.

• 100% natural origin

It was important for us to choose ingredients of natural origin for your health and to limit water pollution after use, because yes, your shampoo partly ends up in the sea. Thus, 100% of the ingredients that make up our two shampoos are of natural origin . And to assure you, we have been certified Cosmos Natural by Ecocert . We are also members of the Cosmébio association.

• Not tested on animals

In accordance with the law, and it is in our values, our shampoos are obviously not tested on animals .

If you would like to know more about cosmetic product testing on animals, we recommend this article .

• A unique deposit system with an aluminum bottle

After carrying out a market study and understanding the components and manufacturing method of solid shampoos (not so ecological after all), we preferred to create a natural liquid shampoo in line with our values.

But since we're also hunting down plastic, we've chosen an aluminum bottle . Aluminum is a lightweight metal that protects the formula from UV rays and is perfectly recyclable, with over 97% of the bottles recycled in France (according to Citéo). Its lightness allows us to offer our future distributors, hairdressers and organic stores, the option of returning them to us so we can refill them: that's our deposit system !

So, simply bring your bottle with its pump (which we will try to recycle) to your local retailer who distributes us. You will find the list on our website from February.

We will collect the bottles which will be washed and refilled or recycled .

• An effective natural shampoo with a generous lather

We don't want to make an ineffective natural shampoo . We've selected the best ingredients in generous quantities to address the challenges of every hair type . The result: two shampoos with fewer than 15 ingredients each and no unnecessary frills!

What's more, they really foam thanks to their complex of 3 natural washing agents: no compromise between pleasure, health and respect for the environment!

• A shampoo for everyone

At LAO, we believe that achieving beautiful, natural hair isn't just for women. And yes, gentlemen, you too need natural hair care products that are tailored to your hair type. Remember, the pH of soap isn't suitable for hair ! Learn more about the pH of cosmetics here .

So we created mixed natural shampoos ! They are also free of controversial ingredients (sulfates, silicones, quaterniums) and essential oils, making them suitable for people with sensitive scalps .

• A valuable support from you

Finally, by supporting our brand you are promoting an innovative project carried out by young people who want to commit to a renewal of cosmetics and a better and more transparent world for tomorrow.

You also allow us to continue research to develop new natural hair products by extending our range.

To conclude, by choosing LAO you are committing to a transparent approach in favor of the environment , respect for your health and that of your hair and fairer remuneration for our French producers and partners.

So, are you going to crack?